E7: Daniella Loftus | The future of luxury goods, self-expression, and creating utility with NFTs


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Friends, apologies for the re-publish.

Had a snafu with Apple’s cover art requirements. Hopefully this fixes it (fair warning, might have to try again… but hey, who doesn’t like to see a little sausage making!)… Back to our original programming.

Welcome back to another episode of Medium Energy! We have a fun and enlightening episode for you all today: a chat with Dani Loftus, the founder and CEO of DRAUP.

Draup  is one of the leading platforms and marketplaces out there for digital  fashion and accessories. Think of them as a blend between E-Bay and  Etsy, but for digital luxury goods. You can also liken them to a  ‘digital fashion house’ of sorts, designing their own items while  cultivating discussion & community around the latest trends.

This  might seem like a rather esoteric topic, but think again… The level of  adoption and revenue from digital fashion and self expression in virtual  worlds is eye popping.

It’s one of the largest, if not the  largest way to make money today in 'the metaverse'. Look no further  than Fortnite, who’s made billions of $$ from digital cosmetic items  (aka ‘skins).

Even if you’re not into fashion, stay tuned…  This conversation expands into a variety of compelling &  fundamental topics. To name a few:

  • NFTs:  We dive more broadly into the topic of NFTs, discussing how to extract  real value and utility, and how shes navigated these various bull &  bear cycles

  • Identity & Self Expression: We get philosophical and discuss the the future of identity and cultural expression, in this next generation of the internet

  • GenAI: Of  course, we’d be remiss to not hit on how AI is going to play a role in  both building her business and digital fashion writ large

  • Entrepreneurship: And  for the aspiring entrepreneurs out there, we also cover some of Dani's  personal experiences in building her first business. Her story holds  valuable lessons in having a bias for action, how to just get started,  and how to learn by doing.

I had a blast in this convo with Dani. Confident y'all will enjoy it as well! So without  further adieu, I bring you... Dani Loftus.

Oh! And and if you do indeed enjoy this episode… would beyond appreciate a quick rating of this podcast. Really helps us spread the message and grow :-)

Medium Energy by Evan Helda
Medium Energy
Medium Energy explores technology, being human, and how to find the right balance between the two. It has three key themes:
(1) Exponential Technology: the convergence of spatial computing (AR/VR), blockchain (web3), and artificial intelligence (AI); a trifecta that is reshaping the internet and the world.
(2) Being human: the habits, tactics, and mindsets needed to thrive during a time of dramatic change due to exponential tech.
(3) Tech + Being Human: all the wonders that come from 'Medium Energy', aka: a state of harmony between exponential technology and the human experience.